Extended Project Initial Ideas

For my extended project, I would like to do it on the main concept of marketing since it will apply to my university course. Another reason why I chose to base my extended project on marketing is because I enjoy the use of media that's included in the topic and also the idea of advertising in order to sell out an product or service.

Initial Idea 1
The marketing concept includes advertising and I would like to focus on what would make a successful marketing campaign for the targeted demographic of teenage girls between 13-18 years old. What I plan to research for the marketing of this specific demographic is what appeals to the majority of girls, what would be the most used marketing technique and what technique the majority prefers. I would conduct this research with techniques including a questionnaire asking the targeted audience as to what forms of advertising they prefer the most as well as what would be the most important aspect of the advertising for the product. I believe the artefact that would be an outcome of this project is a marketing campaign that is targeted to teenage girls. An example product I'd base my entire marketing campaign on would be a new-release of a perfume for females (possibly a made-up perfume created by an existing music artist or fashion brand). The marketing campaign will include what the majority of the target audience prefers. For example, if the majority prefers posters as a form of advertising then I will create a poster as part of the marketing campaign. If I'm going to be doing a marketing campaign on a music artist, I would also a research on the background of the music artist as well as the songs they have created which will give a bit more background knowledge about what the target audience's interests may be.

Initial Idea 2
Another marketing concept I have thought is to create an marketing campaign dedicated to a new upcoming music artist/band. The marketing campaign will include researching their demographic due to the genre of their music with existing music artists. Once I've researched their demographic, I'll do some more research with existing advertising techniques used to promote upcoming artists which will be an influence for the creation of my artefact since I would plan to do a whole marketing campaign which includes a prototype for the posters, leaflets and on-line advertising. For part of the evaluation, I plan to do video interviews and surveys with the targeted demographic; questioning them with how appealing the whole marketing concept is to them, whether they would go to their upcoming gig, why it didn't appeal to them and why it did appeal to them.