Research - 5 products stereotypically targeted at teenage girls

There are products on the market that are typically targeted at teenage girls due to the fact it's a stereotypical concept of what the majority of girls would buy and also that it may appeal to them by how the products can be presented to them through different marketing techniques.

Make-up

Make-up is probably one of the most common products used to be targeted at teenage girls. This is simply due to the fact that they are curious since they may have a female role-model that wears make-up thus enhancing their appearance. Teenage girls who are wanting to experiment with make-up would certainly be interested in buying the product if it is cheap as well since it's affordable. Make-up may also be seen as a gateway into adulthood since it makes them look more grown-up hence they are seen as the cooler person among their friends since they look more maturer by wearing it. The audience may also be encourage by friends to wear make-up as so that they don't feel left out if they were going to start wearing it.

Perfume

Perfume is another most purchased product by teenage girls which depends on the brand and the specific scent for girls. They would mainly buy perfume if it's endorsed by a particular celebrity or the perfume is by the celebrity such the One Direction's 'Our Moment' perfume. This would mean that the perfume is targeted at teenage girls as well as fans of One Direction. Fans of the celebrity would usually represent their dedication to them by buying their products that are by them or have their faces on them which shows how the extents they'd go to supporting their role-model.

Stationary

Most teenage girls are usually in secondary school from year 7 to year 11 which means the majority of them would need stationary to use in school thus including the following items; pencil case, pens, pencils, rubber, ruler, etc. They may buy a set of stationary with a certain theme as a gift for their friend who is also a teenage girl. It's one of the cheapest gifts they may be able to get depending on the branding and the design. The majority of girls may find the gift very useful since they are able to appreciate the gift by using it in school especially if it's a particular stationary product that they want to show off to people in their class so that they would seen as cool.

Fashion

Another product that is probably mainly targeted at teenage girls since there are specific designs that can be in trend for their age group. However, they may be a bit too expensive for them to buy for themselves with pocket money (if they receive any) from their parents since it may be too low. Most teenage girls would want to keep up with the latest fashion trends such as when leggings became mainstream and more commonly used among their age group which could be due to the fact that it outlined certain areas of the body and it's cheap to buy.

Accessories

Just like clothing; teenage girls would want to keep up with the latest accessory that's and currently in trend. An example would be the 'nerd glasses' when they came into trend from around 2010 to 2012 since their audience thought looking geeky or nerdy makes them look cool. They are still currently in trend but now it's not as much of a big fad as it was in the past. As well as keeping up with the latest trend; they are cheap to buy and easy to create by popping out the lenses from 3D-cinema glasses.