A magazine which was formerly known as ‘Gentlemen’s
Quarterly’ and they’re targeted at men aged between 20 to 30 years old. The
contents of the magazine include fashion, style, food, movies, fitness, music,
sex, travel, sports, technology and books which is what applies to the majority
of men’s stereotypical personalities and hobbies.
The advertising for this magazine would be related to any of
the contents mentioned such as food and technology. For example; they would put
an ad about the latest Rolex watch since their targeted audience is young men
who want the latest technology and fashion.
This magazine wouldn't be appropriate to advertise a perfume product targeted at teenage girls since this is an magazine targeted at young
men and they wouldn't be interested in perfume or feminine fragrances for young
girls thus the product wouldn't sell very well since it’s appealing to the
wrong target audience.
Source: http://en.wikipedia.org/wiki/GQ
Top of the Pops Magazine
A
magazine that did compliment with the TV show 'Top of the Pops' until the show
got cancelled in 2006. The magazine was a way to carry on the
legacy and traditions preserved for the pop music genre. The content of the
magazine includes chart information, celebrity gossip, fashion, beauty tips,
quizzes, song lyrics and celebrity posters. The target audience of the magazine
is most likely to be young girls ranging between the ages of 11 to 17 years old
and they’re also into the music genre of pop and celebrities.
The
advertising for this magazine would probably include perfumes and personal
female essentials such as tampons. An example of a type of advert that might be
found in the magazine is a whole-page ad for the one direction perfume.
This magazine would be appropriate to advertise a perfume
product targeted at teenage girls since the target audience for the magazine and
the perfume product are more or less very similar if not the same so adding an
advert in the magazine for my perfume product would appeal to the readers more
than adding an advert in GQ magazine.
Source: http://en.wikipedia.org/wiki/Top_of_the_Pops_(magazine)
Vogue Magazine
A magazine revolving around the fashion industry and has
been referred to by some of its readers as ‘The Fashion Bible’. I believe they
have a target audience of young women between the ages of 21 to 35 years old. The
contents of the magazine are mainly based on fashion and beauty but it also is
said to have links between fashion to high society and class.
The advertising for this magazine would mainly consist of high-brand fashions and perfumes that are more elegant-looking. An example of a type of advert that may be found in the magazine is a whole page dedicated to a perfume by Lacoste.
This magazine would be appropriate to advertise a perfume product since it is an fashion magazine for women and perfumes is quite a typical feminine product. However, an perfume advert for a particular music artist may not appeal to the target audience for this magazine genre since most of the readers will be interested in the fashion styles and beauty within the magazine. The ad will also look out of place within the contents of the magazine since the perfume advert will focus on the music artist selling the perfume rather than the style of the perfume itself.
Source: http://en.wikipedia.org/wiki/Vogue_(British_magazine)
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