Research - A few marketing techniques used in the industry

There are a number of marketing techniques that are used to advertise and keep the public informed about the latest events from the company. A few of the techniques are social media, posters, television, launch parties, radio and on-line advertising.

Social Media

Companies nowadays often use social media in order to raise awareness online about new products or campaigns going on. An example would be L'oreal; paying twitter to advertise a specific tweet. It would be displayed on every UK's twitter timeline since they are an hair product from the UK thus only targeting the twitter accounts that are from the UK.


Poster

Posters for advertising a product are almost displayed anywhere and everywhere. From being stuck onto a window inside of a shop to being plastered on the side of a bus. They come in different sizes so the information displayed on the poster has to be relevant if the poster is small and the size of the font on a large poster has to be eye-catching yet clear to read.


Television

Television is one of the most common used resources of advertising in the modern world. They are able to broadcast across the country on numerous channels (depending on the business's target audience). There are some niche markets that watch on certain channels such as children usually go to the 'Pop' channel where most of the shows consist of cartoons. A business that sells 'My Little Pony' toys are most likely to advertise their product on 'Tiny Pop' and 'Pop' since their target demographic are little children aged between 3 to 8 years old.


Flyers/Leaflets

This is one of the cheapest techniques for marketing and it's quite simple to use. All the business has to do is create a leaflet containing the needed information of the product or service, key details in relation with the business (a simple logo of the company will suffice) and contact information. They can be handed out to people in person or advertised via social media. Some may even decide to stick them on lamp posts or put them under the window shields of cars. Even posting the leaflet through people's letterbox is a simple task to carry out.


Source Influence: http://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp