Research - Brief History of Marketing

Marketing is said to have emerged from the early 1900s. It used to be associated with the very basics of economics such as the demand and supply and advertising which was already developed by 1900. Back in those times, no one really researched or investigated further with the link between the economics of the demand and supply of the product and the customer purchasing behaviour.

The drive for the development of marketing was due to the need to find out and understand the relationships and behaviours that existed between the sellers and buyers. The research and study into the subject demonstrated that certain strategies could be found to significantly benefit the relationship between the buyers and sellers in the industry. This meant that the marketing before the 1950s consisted of researching tactics to sell products and services without acknowledging the customers wants. This was known to companies as the "sell-as-much-as-we-can" philosophy. However, this didn't mean the sellers wanted to build long term customer relationships.

At the start of the 1950s, businesses were starting to realise that their way of selling their products were becoming old and over-used techniques in which customers were starting to lose appeal and interest with what sellers had to offer. As firms became more competitive across many sectors of the industry, companies wanted to improve on the buyer's perspective. They found a philosophy which suggests 'key factors in successful marketing is understanding the needs of the customers'. This marketing concept suggests to companies that they should first know who their customers (target audience) are and what they want. By doing this, it starts the process to develop the marketing products and services needed in order to capture the consumers.

The marketing concept is still being used for most of the marketing efforts of today but it has problems when being used with technology meaning that the concept can't always be applied to new technology. Marketers since the past have now realised that their marketing efforts can't just be to persuade the customers to buy more of their product but instead, they need to learn and understand the thinking ways of their customers and their utmost desires.


Source: http://www.knowthis.com/what-is-marketing/history-of-marketing