Project To-Do List for 2015

This post contains a detailed list for what needs to be done this year. I will also be setting myself personal deadlines to meet in order to keep track of the time left until the final deadline for the project.

January plans:

• Creation of the survey

I will have created an on-line survey for people in the age group to answer. The questions will both be related to marketing techniques that are mostly effective on their age group as well as more particular questions that will relate more to the product's marketing campaign.

• Research for the marketing concept will be complete

The research will be finished by this month with all areas completed especially marketing techniques and the marketing style for my product marketing campaign.

• Initial Designs and sketches

Initial designs will consist of rough packaging designs drawn on paper. The packaging design will consist of both the template with the design and also views from different angles as to what the packaging will supposedly look like. 

February plans:

• Carrying out the on-line survey

I will be carrying out an on-line survey with a group of teenage girls ranging from ages 13 to 18 years old. The survey group-size will consist of 30 female students with approximately 5 students from each specific age group. E.g. 5 students who are 12 years old, 5 students who are 17 years old, etc

• Analysis report of survey

After my survey results are completed; I plan to do a slideshow of my analysis for the results obtained. It will consist of the overall findings from each question and whether it met my expectations for the age group. The results may also affect the marketing campaign I plan to do so I will also take note of any changes I decide to apply to the marketing campaign.

• Development of design idea and application to the campaign

These will feature my final design theme which will be developed on the computer and applied towards the marketing techniques being used for the campaign. Also, the plan is to make the marketing posters and such to look as realistic as possible in order to make it appear as a professional marketing campaign being carried out. This also includes the creation of social media in order to back-up the realism of the campaign being carried out.