Research - Celebrity Profile for Perfume Product

To help with my creation of a marketing and advertising strategy, I've decided to make-up a client in order to know what's required for the marketing and what their ideas are. Marketeers often work with their clients on a basis in order to know what their desires are for the marketing campaign. This post is a profile on the ideas for the marketing strategies and the research profile of the clients who are going to release a brand-new product.

I've created a short profile as to what is expected from the clients and the marketing strategies required.

Clients: 5 Seconds of Summer (Australian Boy band)

Product: Perfume (Their own product)

Marketing strategies:

• Poster Ad
• Packaging
• Social Media
• Magazine Ad 

Main Points on Background Information on the Clients (5 Seconds of Summer)

 Group members:

• Michael Clifford
• Luke Hemmings
• Calum Hood
• Ashton Irwin 

• The band officially debuted around 2011-2012.
• They're a four-piece band with vocals, bass and rhythm guitars and a drummer.
• They originate from Australia.
•  Won awards such as Teen Choice Awards 2014 and People's Choice Awards 2015.
• They supported the world's greatest boy band, One Direction on tour.
• Their music genre is pop punk/ pop rock.
• They were first recognized on Youtube which then their popularity accumulated until they became known as Youtube celebrities.