Planning - Change in Concept for Artefact

Once again, I've had to change the product concept from the collaboration of '5 Seconds of Summer' to just solely a perfume product being released by One Direction...


This cause of change is due to the fact that the trend in the photography used in perfume adverts doesn't match with any of the photography already done by 5 Seconds of Summer so it'd be difficult to follow the perfume advert design trend if the pictures by the boys aren't up to the standard that would be used in an effective perfume advert.

So any research based on the client's profile for the perfume product marketing will now be based only on One Direction.