Research - Top 10 Most Effective Marketing Techniques STATS

A small survey for businesses was taken in 2012 which reveals the top 10 most effective marketing strategies.

1. Email marketing – 83%
2. Website (content and SEO) – 71%
3. In-person interactions – 68%
4. Social media – 49%
5. Events 41%
6. Outbound calling – 33%
7. PR – 22%
8. Direct mail – 21%
9. Traditional advertising (TV, radio, print, etc.) – 17%
10. Pay-per-click – 17%

This results suggest that inbound marketing is above the 50% margin while traditional marketing is becoming less effective on the consumers nowadays which means it has less of an impact on the business.

"The Internet, through the use of search, has changed how people purchase goods and services."
Meaning, "Consumers now are in full control of the information they get and how they get it."
Businesses will need to make sure that the information that's presented to them is valuable and meets standards with the product they're being advertised with. Consumers nowadays can also comment and review on the experience with the product which can either lead to a positive way to market the product or generate no to very little income for it.

It's quite logical. Consumers are able to see customer's reviews on the product (if it's been been posted publicly online) and this will also influence on their decision whether to purchase the product or not.

Consumers have the power to help a business or to destroy them now so businesses need to make sure that advertise and state their message of the product correctly to the consumers in order for it to be a success.


Source: http://www.weidert.com/whole_brain_marketing_blog/bid/108524/Top-10-Most-Effective-Marketing-Strategies