Research - Consumer Psychology for Marketing

Today, my EP class decided to take a trip to a university called UEL. We used their library facilities in order to find more in-depth research of the topic we're studying. However, due to a bus strike, I was late to arrive at the set time and therefore didn't get enough time to read more from the book on the consumer psychology for marketing. The following is what I managed to get in a short space of time spent at the university...

The marketing of the product doesn't just involve how the suppliers stereotype their target audience nor do they just assume from the advertising pattern that has been created by other companies that sell similar products. There is also the way of thinking that needs to be acknowledged. In order for a marketing campaign to be successful, it must have a massive affect on their target audience. The marketeers of the product need to understand the consumer's train of thought meaning the psychology behind it.

Bibliography

Walker, O., Boyd, H. and Larréché, J.-C. (1999a) Marketing Strategy: A Decision-focused Approach with Gamar Software. United States: Boston : Irwin/McGraw-Hill, 1998.

Citation

(Walker, Boyd and Larréché, 1999a)