Research - Digital Marketing Strategies (2015)

1)    Digital marketing spend is forecasted to increase to 35% of total budgets by 2016

The business needs to know where to allocate the money for particular marketing such as knowing whether to use mainly traditional or online marketing. If it’s online marketing; the business needs to consider where their target demographic goes online (such as Facebook) in order to make the marketing effective. The best way the business can do this is to track results of where the demographic is mainly online then apply the results to the online strategy. “Mobile marketing is on the rise as the fastest growing digital marketing channel, making it a budget must-have in 2015.”

2)    Content creation and management now claim the second largest share of digital marketing budgets.

The use of Web 2.0 is becoming an increasing use as a marketing tool such as blogs and video streaming. Marketing on the right channels is becoming more of an must-do for businesses as the generation enters the age of modern technology so will the customers meaning they are able to do anything online such as research and purchase.

3)    28% of markets have reduced their advertising budget to fund more digital marketing.

This signifies that traditional marketing is becoming outdated thus the business needs move in the direction of where most customers are going to be appealed by the marketing (since consumer’s tastes are changing due to modern technology being involved more in their daily lives). The changing of strategy based on results obtained from the market demographic thus businesses will have to invest less with online marketing (since it’s cheaper than traditional methods) but that’s only if it is effective.

4)    Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14%of the firm’s total marketing budget (2014).

Companies that spend large amounts on online-marketing, this means that they’re setting the competitive pace. If the businesses know where to find their customers; they can connect with them. They can find their target demographic by knowing where they can be found via new apps, software and mobile devices. Investing into search engine marketing can allow the business to engage or re-engage a customer on their path to purchase.

5)    60% of B2B marketers use web traffic to measure success instead of using sales lead quality or social media sharing.

“Success comes down to the analytics”. By tracking and measuring the performance with reliable website traffic numbers. The stats also indicate the need for more in-depth data and analysis. By increasing the quality of the content marketing analytics can have the business ahead of their competitors.

6)    Online display advertising (banner ads, re-marketing, and re-targeting) will capture the next biggest share of the online spend at about 34 % of total online spend and about 10% of the total marketing budget.

Digital marketing is quite flexible and easy to fix. Companies are able to increase the number of sales by using a successful online campaign, adjust changes on a failed campaign or copy an already successful digital marketing strategy from another good or service. The company will have that ability to track the success of the campaign and how effective it is within hours.

7) 73% of B2B (business-to-business) marketers use video as content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing.

Video content marketing is used in order to spread the word of the products and services available (such as YouTube). With modern technology, most people nowadays aged between 18-44 years old have smartphones where they can access the videos via YouTube due to apps.

8) 67% of Twitter users are more likely to buy from brands they follow.

Twitter is a popular-used social media where information can be passed around so fast around online this way. It's easy to update with new information and easier for consumers to check for new information. Tweets can consist of text, images and video URLs which makes it easier for the consumers to view. Twitter also allows the company to engage with consumer so it's easier for them to get in contact with the company.

Source: http://marketeer.kapost.com/digital-marketing-statistics/#axzz3UafGoiuK